The assumptions you make when you design a postcard using reasoning in-the-box is that your customers will see the front of your card first. It would be perfect if your postcard is sitting on store shelves. Or if you work out a deal with the postman to make sure your direct mail postcards are "just so" in the mailbox. Unfortunately, it does not work like that.
How many of us designing direct mail postcards? A spectacular design on the front is intended to captivate and entrance, then the text and address on the back, right?
It was thought in-the-box. It is not wrong, but nothing right either. If you are going to get the best results from your direct mail marketing campaign you have to stop thinking like a marketer and start thinking like a postman. You can further check out top direct mail printing companies for getting more detailed information about mail marketing.
Design Your Direct Mail Postcard Backwards
Dull, boring postcard backs may be the reason direct mail postcards you will crash and burn. Now that you know, what would you do about it?
Design of the back of your postcards with the same attention to detail and visual stimuli that until now you've provided for your future. You want the graphics to be interesting, and very product-centric. Remember, the best way to sell a product is to show someone using it.