Social media marketing is a relatively new phenomenon, and because of this many businesses are slightly intimidated by it, or don't consider it relevant. But no matter what industry you are in or what size your business is, there is a good chance that social media can help you, and it doesn't have to be complicated. If your business does not have a social media marketing plan, this is what you should consider it.
What can it do for my business?
Social media has a number of uses from a marketing perspective. In addition to allowing you to promote your business to a wider audience through networks, platforms like Facebook and LinkedIn allow you to engage with potential customers and build relationships without having to leave your desk.
Building relationships is an important part of turning prospects into sales, and social media gives you the opportunity to do this at a relatively low cost. Another feature of social media that can be indispensable for small businesses that do not have a large marketing budget is that it provides an easy way for your current customers and supporters to spread the word about your business to their friends and colleagues.
This is known as viral marketing, and does not require time or effort on your part and can be very effective. Building trust is an important component of persuading customers to buy from you, and if you are recommended by their friends or colleagues, your potential customers are far more likely to trust you than the business they find through Google search.