SEO(Search Engine Optimization) is a technique for getting high traffic from the viewers and users that makes your website ranking better.

If you have a website or a blog but are struggling to get views, SEO helps you to get free traffic on your site. The main purpose of search engine optimization is to get maximum traffic for a particular site that is coming from search engines.

SEO has two kinds of techniques: black hat SEO and white hat SEO,

Black Hat SEO: is an improper way to rank your site. It means you are forcing Google to get traffic on your page.

White Hat SEO: It is a genuine and right method to do SEO that is recommended by Google itself that makes a significant impact on your ranking.  To know more about SEO, you may visit https://emergedigital.com/seo-company.

 

SEO is one of the parts of digital marketing which helps in growing business. There are many parts of SEO like SMM, SEM, Email Marketing, etc but SEO is one of the types.SEO enhances a site and takes it to the highest point of the pursuit rankings.

 Owners of websites and business websites always think to rank their site for getting more profits but there is always a question in their mind about how to use search engine optimization to rank your site so that your website can gather more traffic.

In search engine optimization, two methods are the following:

  • On-page SEO: On-Page SEO is all about the title and URL that include mostly searched keywords, description, keywords, meta titles, etc.

Some key elements are kept in mind while doing on-page SEO: internal linking, content, format of the website.

  • Off-Page SEO: Off-Page SEO is the most important part of SEO. Off-page SEO is mainly about backlinks that increase the authority of any websites.