Online marketing includes many different strategies. Some of this is true for almost every business, while others – while they will work for any business – which is better tailored to specific industries.
For example, if your business's target consumers then use Facebook would be a good idea if your business targets, while other businesses then sites like LinkedIn will almost certainly give better results on your investment. Here are some online marketing strategies that you should consider.
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Your own website
This may sound obvious, but, even in this day and age, not every business has a website! Your own website is the first port of call for online marketing. It should reflect your image and make it easy for potential customers to do whatever they need to get online there.
Build a mailing list
This will depend on your target market: an email newsletter, Twitter followers, subscribers to your Facebook page, a list of mobile phone numbers or old-fashioned direct mail even better.
If you have something newsworthy to say, this is a great way to keep people focused on your company. Ideally, they should be professionally written, as this will dramatically increase the chances of them being used. Then submit the release to the local media such as newspapers and radio.
Unless you've been living under a rock, you will have noticed an increase in video over the last few years. They are a very effective form of online marketing and, at the time of writing, it is generally thought that YouTube is the second largest search engine.