Direct mail marketing is a specific form of marketing where you are able to reach out to your customers directly and allow them to place orders or take advantage of your services by following steps or instructions provided in a mailer.
Direct mail marketing might involve mail-ordering catalogs, but it can also involve any type of mailer sent out to the homes of potential customers inviting them to use your services, buy your goods or otherwise get in touch with you to learn more about your business.
Direct mail marketing is a very effective way to introduce yourself to potential customers and to remind existing customers of whom you are and why they should do business with you.
However, direct mail marketing is not as easy as just sending out a few letters or postcards to customers. In fact, a lot goes into a good direct marketing campaign and in many cases, it pays to work with professionals who can help you with the logistics of the direct mail campaign.
Getting Started with Direct Mail Marketing
The first thing you are going to need to have if you want direct mail marketing to be a success if a great list of names to send out your mailers to.
While you can send out your marketing material to existing customers using a database of their addresses that you might have on file, this may not always be the best or only way to engage in direct marketing. After all, the people whose addresses you have in your customer file are already customers and you won't be expanding your market or reaching out to someone new.