Whether you're new to the online marketing scene or you've mastered the basics, there is something for everybody on this list. From beginner's classes to advanced courses, you can take advantage of everything online has to offer, for free, right here on the web. Here's a list of top-rated online marketing courses, all of which are either free or nearly free.
This course is recommended for anyone who wants to master social media marketing and the core principles that go along with it. Mark Thompson provides clear step-by-step instructions, complete with visuals, videos, and detailed explanations of topics like search engine optimization, link building, PPC, and social media marketing. The course does not cover every topic in detail, but if you are looking to apply some of the concepts within this one master course, you will certainly benefit from taking it. In addition, marketers who find themselves stuck often use this course to spark new ideas.
Many online marketing courses focus on the core principles of digital media, while others are aimed at beginners who wish to learn more about the various strategies they can use to optimize their online presence. This course is ideal for those who wish to further develop their digital media skills but don't have the time or experience to learn such lessons on their own. It also helps digital marketers enhance their understanding of analytics. In particular, you will learn how to read and interpret Google Analytics data and use it to your benefit. You'll be able to set goals and monitor the effectiveness of your strategies.
The majority of online marketing courses will teach you how to optimize your website, but very few will provide you with in-depth training in conversion rate optimization. This is a concept that every marketer needs to grasp in order to become more profitable. Although some marketers know the basics, they often struggle to apply the concepts. Conversion rate optimization provides a framework for marketers to understand and use in order to maximize return on investment.
The primary goal of most online marketing courses is to teach students the basic fundamentals and then instruct them in specific, helpful steps that they can use to make money online. Some online marketing strategies, such as AdWords, require an incredible amount of work in order to become successful. The social media marketing techniques that are taught in many of these programs are not recommended for new marketers, because the techniques and information are outdated. However, experts continue to refine the techniques, and social media marketing now represents one of the fastest-growing segments of the internet.
One of the best courses for digital marketing specialization is called Coursera. Coursera is an online learning platform that produces personalized training videos that are easy to follow, and most of which contain direct links to the websites of the sponsoring companies. The courses are offered in an array of lengths, and the most recommended length is five hours. After completion of these courses, students earn a certificate, which is good for up to five years of practice. The courses are designed by experts in the field, so students can be confident that they are getting the information that they need to succeed.
Another highly recommended course is called SMX Radio Masterclass. Unlike most digital channels-based online marketing courses, SMX Radio Masterclass teaches students how to create their own radio stations on any digital channel, and promote them using social media platforms. This course focuses heavily on SEO and includes detailed information about keyword research, search engine optimization, link building, and web content generation.
The last course that we will discuss is called Xocai University Master Cleanse. This system was created by a nutrition and exercise expert, along with a nutritionist, and requires marketers to purchase an all-inclusive system. All the courses focus heavily on core principles and core strategies, and there are eight core modules to each module. This system is designed for long-term health benefits, but it works extremely fast, and many marketers report changes in moods and energy levels after the first week. Xocai University uses the holistic approach to detoxification, which means that the program works both short-term and long-term and can help marketers lose up to thirty pounds in a month.