The event of Facebook will be held 10 a.m. at it’s headquarter located in Menlo Park California.

Welcome Facebook

Facebook has not said a word what it plans to announce? It invited journalists and bloggers last week to see what they are building. The company won’t be showing off their new office building. It’s also not possible that company will introduce its Facebook smartphone which is in rumors, unless its CEOMark Zuckerberg changes his mind. It’s a rumor that he has said in numerous occasions in public that Facebook is constructing its own smartphone. These rumors spread in last fall.

Mark Zuckerberg said in his first public interview after Facebook’s May initial public offering, at Technology Conference held in September that it is clearly a wrong strategy for us and it will not take us forward.  As far as new search feature is concerned the Facebook users will have a better way to sieve events, people and everything else available on the vast online social network the Facebook.

Facebook in California

The company’s first public offering was a disappointment. It talked about its new advertising features. Moreover company is focusing on building up its mobile advertisement business and its own smartphone as most of the Facebook user’s access to it through smartphones and tablets.

eMarketer a research firm estimated that Facebook is at second place in mobile advertising market and had a share of 8.8 percent previous year while Google is at first place whose share is 56.6 percent. It is expected that company’s shares will grow up to 12.2 percent while remaining is behind than Google.

In a recent note by Colin Sebastian, a Baird analyst said that Facebook has mounted thanks to increase use of mobile applications, improving its ad quality and its rising advertising network which is called Facebook exchange. He thinks that from mobile ads Facebook earns more money and it helps in increasing its experience and user profile data.  Moreover he said that that Facebook exchange help advertisers to target customers easily.”

Let’s see what’s more to reveal by Facebook on Facebook secret press conference.